I recently started receiving numerous emails from a development database system that neither I, nor any of my nfp contacts, had ever heard of. Wondering what list they’d gotten my name off, I dug a little and discovered that it was connected to one of those crowd-sourcing “award” sites. The Pepsi Refresh Project is the best known, but they’re springing up like mushrooms on the web.  You post a project and then try to mobilize your social network to vote for you. The project with the best social network marketing wins, regardless of the quality of the project. It’s all about the power of the crowd.

And also, it turns out, about collecting emails of the people who vote. Read the rest of this entry »