Look at this statement off Senator Sanders’ Facebook page:

“…his campaign is not about Bernie Sanders, not Hillary Clinton, not Donald Trump or anybody else. This campaign has got to be about you, your kids, your parents, and your grandparents. Whether the media likes it or not, that is what we are going to stay focused on.”

What do you see there?

It’s a classic donor-centric message. It’s not about me, it’s about you.

Bernie’s campaign is full of stories, and absent self-aggrandizement. When he’s not focusing on “you,” he’s telling you about impact, including his record and specific ways his work has helped specific people in specific ways.

The same statement quoted above also says that it’s hard. But donor-centric messages are the way to raise enthusiasm.

Feel the Bern, fundraisers. Whatever you think about his politics, he’s got the donor message down pat.

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