Ten Things Legislators Can Do to Help Small Nonprofits
For my state reps: Next time the crazy lady with the pink hair (that would be me) wants to know what you think can be done for small nonprofits, here’s what you can say: 1. Use meaningful incentives. Every job creation or infrastructure bill needs to include an area addressing the fact that tax incentives […]
When is It Fundraising and When is It Marketing?
I just spoke to an old friend, who wanted Juno Consulting to help her implement a terrific idea for building traffic to her organization by linking the organization’s project to a middle school curriculum. She knows the teacher, the principal, and a couple of board members at their foundation. But she called me, because she […]
Another Proposal Writing Exercise
Did you enjoy “tweeting” your last proposal? Here’s another one, based on a branding strategy that focuses on the compelling difference that separates your product from the herd. Make no mistake. No matter how vital your social mission is, you are selling a brand. Called the Unique Point of Difference (UPOD) it hones your message […]
The Virtual Office
I work from home. Working out of your house sounds like a great gig, and in many ways it is. I can get chores done while waiting for a file to print out, and wander in the garden while conducting business on the phone. I don’t have to start dinner at 8pm unless I want […]
6 Unacceptable Reasons for Submitting at the Last Minute
Yes, you can print your proposal out on your little desk top printer, then hop in your car and spend 2 hours driving to the funder’s office to drop it off. Or you can plan to get the thing done with enough of a margin to print it on the high quality machines at the […]
The Tenth Muse
Artists work for other people. Entrepreneurs work for themselves. If you’re an artist, working for yourself through your own business or nonprofit organization, you’re a hybrid beast: the Artist Entrepreneur. The Artist Entrepreneur is still selling their own art, or dance, or music to someone else, don’t get me wrong. The difference is they’ve cut […]